<p>Webonomics， <em>n:</em>??the study of the production， distribution， and consumption of goods， services， and ideas over the World Wide Web.<br />
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With tens of millions of people now on-line and Web sites springing up at the rate of one per minute， the World Wide Web has become a strategic tool for successfully growing a business.??But while the new digital economy mirrors the traditional economy in some ways， it exhibits unique properties of its own， and it can cost a business thousands， even millions， of dollars if used ineffectively.<br />
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In <em>Webonomics，</em> Evan I.??Schwartz defines the principles and strategies for maximizing the Web's potential and illustrates these lessons with numerous case studies of both successes and failures， from Web-based start-ups such as Firefly and Virtu</p>
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