<p>A compact， practical reference containing step-by-step guidance through the process of planning， designing， writing， contracting and producing marketing and promotional materials for technology-based products. Covers all the ins and outs of technical copywriting including how to handle international markets， cultural biases and computer jargon. Features ideas for nonprint marketing such as video， E-mail， fax and interactive presentations. Numerous examples are drawn exclusively from the high-tech industry.</p>
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