Strategic Planning 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Robert Wittmann 作者

Kogan Page

译者

2008-05-03 出版日期

176 页数

GBP 14.99 价格

Hardcover

丛书系列

9780749452339 图书编码

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发表于2024-12-26

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Strategic Planning 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Closely aligning with the military strategy concepts that the ancient Chinese warrior-philosopher Sun Tzu developed in The Art of War over 2500 years ago, Strategic Planning is a practical guide written by two German experts in strategy and innovation. Witmann and Reuter help leaders develop the ability to recognize opportunities in their corporate environment and take advantage of these opportunities effectively and flexibly by implementing revenue-generating strategies. To foster active participation, they engage readers in direct question "workshops" that can be worked through individually or in teams, guiding them through analysis of value-based management, the strategic environment, strategic strength development, building strategies to suit products, and techniques to gain competitive advantage. A full case study in strategy and business planning further coaches readers in handling the challenges of value creation and long-term success.

Strategic Planning 在线电子书下载 mobi epub pdf txt 在线电子书下载

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