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Communication Agencies in Sweden 作者

译者

2001-11 出版日期

471 页数

560.00元价格

丛书系列

9789185213252 图书编码

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发表于2024-11-23

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"Communication agencies in Sweden"-the smart way to select an agency

This year's edition of "communication Agencies in Sweden" presents 169 agencies. Here you will find details of each agency's special expertise, income, business concept and clients, as well as examples of completed projects.

New for this year are agencies that have presented examples of completed projects that include a descriptioin of the initial nees analysis, as well as the project's implementation and subsequent result. Agency selection consultants Max Aperia and Nils Welinder ofer tips on how to select the agency bset suited to your requirements. As invaluable to experienced as inexperienced purchasers of agency services.

The book also contains a numbers of sample agreements and general advice on selecting an agency, as well as Clas Collin's eminent analysis of the structure and current development of the Swedish advertising industry.

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