The Discourse of Classified Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Paul Bruthiaux 作者

Oxford University Press, USA

譯者

1996-07-11 出版日期

224 頁數

USD 110.00 價格

Hardcover

叢書系列

9780195100327 圖書編碼

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The Discourse of Classified Advertising 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Discourse of Classified Advertising 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Discourse of Classified Advertising 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that any variation would be due to the particular needs of each category. To prove this he describes the linguistic structure of classified ads, and shows that they are characterized by a minimal degree of morphosyntactic elaboration. He then examines aspects of their conventions to highlight the role of pre-patterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of morphosyntactic elaboration, and concludes that this is due to a greater or lesser need to be explicit, as well as a greater or lesser anticipation of interaction. Finally, he examines the implications of these findings for the study of linguistic simplification and register variation.

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