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Business Research Methods with Student DVD 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Donald Cooper 作者

McGraw-Hill/Irwin

译者

2007-11-5 出版日期

746 页数

$ 285.61 价格

Hardcover

丛书系列

9780077224875 图书编码

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Business Research Methods with Student DVD 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Business Research Methods with Student DVD 在线电子书图书描述

In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in "Business Research Methods". Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic snapshots, close-ups, picprofiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

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