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J.C. Larreche 作者

Wharton School Publishing

译者

2008-04-05 出版日期

352 页数

USD 29.99 价格

Hardcover

丛书系列

9780132363426 图书编码

The Momentum Effect 在线电子书图书标签: 营销管理 Momentum 商业顺势而为看看吧【复礼】领管 ☆商业

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三星。"一人得出的洞察不亚于对千万人的调查"。

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少分析，多探索

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三星。"一人得出的洞察不亚于对千万人的调查"。

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The Momentum Effect 在线电子书图书描述

Delivering consistent, profitable growth is the #1 non-negotiable imperative facing today's business leaders. Many firms struggle to meet it. Only a rare few consistently achieve it. How do they do it? The answer lies in a tremendously potent but little-understood force: momentum. Momentum feeds on itself: if nurtured properly, it accumulates even more power from its own success, creating new value with unparalleled efficiency. In The Momentum Effect, INSEAD's Jean-Claude Larreche reveals exactly how to build and preserve business momentum, and use it to deliver growth that gets you noticed, year after year after year. Larreche begins by demonstrating the powerful, hidden role of momentum in value creation and why it's more important than innovation, marketing excellence, or even customer focus. Next, one at a time he introduces eight tightly linked "building blocks" of momentum strategy. You'll learn through dozens of case studies: surprising new insights into familiar companies like IBM and Toyota, as well as remarkable, under-recognized leaders like Rentokil and First Direct.Last but not least, Larreche demonstrates how to build the unique leadership competencies needed to implement and sustain a winning momentum strategy: not just for years, but for decades.

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The Momentum Effect 在线电子书读后感

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欧洲商学院教授J.C.Larreche写了一本书，论述“势”效应（TheMomentumEffect）。书中说，很多企业做法大家都比较类似，比如生产、研发、营销一应俱全，但是有的做得成，有的做不成，何也？他总结的结论是有些企业有“势”（momentum）。少了这个“势”，就好比好厨师做菜少放了...

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