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Mathur, Shiv; Kenyon, Alfred 作者

译者

2001-10 出版日期

394 页数

$ 62.09 价格

丛书系列

9780750653633 图书编码

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发表于2025-01-31

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Creating Value 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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"Creating Value through Business Strategy" is the new edition of "Creating Value: Shaping Tomorrow's Business", winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout. This book is innovative, customer-led view of strategy that includes new examples and updated material. It controversially plays down the role of the international and global given the revolution in communications including the internet.

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