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The Rhetoric and Reality of Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kitchen, Philip J. 编作者

译者

2003-7 出版日期

224 页数

$ 163.85 价格

丛书系列

9780333987322 图书编码

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The Rhetoric and Reality of Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Rhetoric and Reality of Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Rhetoric and Reality of Marketing 在线电子书图书描述

This volume compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practise it and contains cutting-edge thinking from expert commentators on the marketing scene worldwide. It uses 16 case study examples of marketing practice in eight countries and shows whether marketing allegiance is openly proclaimed but in practice merely a rhetorical device, or whether it is deeply embedded in organizational culture.

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