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Drivers of Global Business Success 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Bilgin, F. Zeynep; Bilgin, F. Zeynep; Sriram, Ven 作者

译者

2004-10 出版日期

224 页数

$ 118.65 价格

丛书系列

9781403917010 图书编码

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Drivers of Global Business Success 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Drivers of Global Business Success 在线电子书图书描述

In this book the author identifies the hidden success factors that have made emerging market companies globally successful. There are a large number of firms operating in emerging markets that have become very successful. With their growing economies, liberalization of markets and improvements in their infrastructure, emerging markets represent the future. The contribution of firms from emerging markets in understanding the drivers of marketing success is not very well understood. Do they employ strategies developed in advanced markets by advanced market firms or do they have a global vision of their own?

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