Marketing Plan Workbook (Sunday Times Business Enterprise Guide) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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John Westwood 作者

Kogan Page

譯者

2005-05-28 出版日期

376 頁數

USD 39.95 價格

Paperback

叢書系列

9780749441784 圖書編碼

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Marketing Plan Workbook (Sunday Times Business Enterprise Guide) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Plan Workbook (Sunday Times Business Enterprise Guide) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Plan Workbook (Sunday Times Business Enterprise Guide) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing Plan Workbook (Sunday Times Business Enterprise Guide) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Plan Workbook (Sunday Times Business Enterprise Guide) 在線電子書圖書描述

Planning is one of the most important roles of management, and a company's marketing plan is a key input to their business strategy. It should identify the most promising business opportunities and outline how to penetrate, capture and maintain positions in identified markets. Yet many books on marketing plans are overly academic, long on theory and short on examples. "The Marketing Planning Workbook" is an antidote to that approach. Highly practical and only including as much theory as is necessary, it will help anyone to understand the principles of marketing planning so that they can assemble any type of plan. The whole planning process is dealt with step by step, using models of six small businesses in a range of industries. Topics covered include: what is a marketing plan, the marketing audit, setting marketing objectives, devising marketing strategies, distribution, advertising, sales promotion, planning for a new product, developing new sales areas, budgets, income statements, and writing and presenting a plan. Small businesses do not have surplus people to do their marketing planning. This book will enable busy people to prepare marketing plans in a time-effective manner.

Marketing Plan Workbook (Sunday Times Business Enterprise Guide) 在線電子書下載 mobi epub pdf txt 在線電子書下載

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