Destination Marketing Organisations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Pike, Steven 作者

譯者

2004-12 出版日期

248 頁數

$ 132.21 價格

叢書系列

9780080443065 圖書編碼

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發表於2024-11-23

Destination Marketing Organisations 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Destination Marketing Organisations 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Destination Marketing Organisations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Destination Marketing Organisations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Destination Marketing Organisations 在線電子書圖書描述

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', "Destination Marketing Organisations" bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; the structure, roles, goals and functions of DMOs; the key opportunities, challenges and constraints facing DMOs; and, the complexities of marketing destinations as tourism brands. The author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.

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