How To Produce Successful Advertising 3/E 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


How To Produce Successful Advertising  3/E

简体网页||繁体网页
A. D. Farbey 作者
Kogan Page
译者
2002-02-25 出版日期
0 页数
USD 24.95 价格
Paperback
丛书系列
9780749436346 图书编码

How To Produce Successful Advertising 3/E 在线电子书 图书标签: successful_advertising  English   


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发表于2024-11-10


How To Produce Successful Advertising 3/E 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

How To Produce Successful Advertising 3/E 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

How To Produce Successful Advertising 3/E 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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How To Produce Successful Advertising 3/E 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

How To Produce Successful Advertising 3/E 在线电子书 图书描述

A comprehensive handbook that takes the reader step-by-step through the planning and implementation of a successful advertising campaign. How to Produce Successful Advertising discusses every stage of the advertising process and this fully updated third edition will also include extensive coverage of advertising on the Internet. The book divides into the following sections: strategy; developing the most effective massage; planning and targeting; space buying and advertisement production; evaluation and budgeting suppliers and agencies.Complete with advice on how to make the most of any advertising budget, How to Produce Successful Advertising is aimed at those who use advertising and who require insight into the day-to-day practice of producing advertisements and planning them skillfullyPart of the Marketing in Action Series.

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