Marketing the Museum (Heritage 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

☆☆☆☆☆
簡體網頁||繁體網頁

Fiona Mclean 作者

Routledge

譯者

1997-01-31 出版日期

272 頁數

USD 51.95 價格

Paperback

叢書系列

9780415152938 圖書編碼

Marketing the Museum (Heritage 在線電子書圖書標籤: museology

喜歡 Marketing the Museum (Heritage 在線電子書的讀者還喜歡

下載鏈接在頁面底部

點擊這裡下載

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

發表於2024-11-08

Marketing the Museum (Heritage 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing the Museum (Heritage 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing the Museum (Heritage 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Marketing the Museum (Heritage 在線電子書用戶評價

評分☆☆☆☆☆

Marketing the Museum (Heritage 在線電子書著者簡介

Marketing the Museum (Heritage 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing the Museum (Heritage 在線電子書圖書描述

The history of the museum is one of shifting purposes and changing ideals. Taking a close look at the specific needs of this sector, this volume asks if it is possible to define the "product" which the modern museum can offer. Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? Or, as anti-marketing lobbyists believe, should marketing play only the smallest of roles, if any at all? In this volume, the marketing of a museum is not seen in terms of "product", but rather as the process by which one can build a relationship between the museum and the public. This study shows how museums can overcome the numerous hurdles on the route to achieving a marketing orientation. It gives practical guidelines to the specific ways in which marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achieving their ultimate purpose of serving the community.

Marketing the Museum (Heritage 在線電子書下載 mobi epub pdf txt 在線電子書下載

想要找書就要到圖書目錄大全

book.wenda123.org

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!