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Innovation is a key concept for business development, and yetthere is noright way to master it. As the concept of network-centric innovation becomes more diverse and more confusing, there is a desperate need for people to better understand the different models used in network-centric innovation. This book brings clarity to the confusion, andargues that managers cannot rely on success stories they have read about in the press to implement a network-centric innovation strategy. Instead they need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.
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