With the start of the 21st century, Asia experienced one of its most tumultuous economic and social periods. During the crisis, long-established businesses folded up and foreign investors divested – making Asia even more exciting, challenging, and different for marketers and marketing in the region. As regional economies recover, businesses are restructuring and refocusing themselves, and are adopting a more market-oriented perspective in attempting to regain their competitiveness.
The collection of Asian marketing cases in this book incorporates the latest developments and much more. The cases deal with real contemporary marketing management and strategy problems. They follow the Harvard case-writing style, giving them the rigour, depth, and length for comprehensive, in-depth analyses. The cases also provide useful materials for marketing practitioners and students as they give added insights into company operations and market responses.
MyLab或是Mastering係列是在綫作業係統。Access Code Card是在綫作業係統的訪問碼，是老師和學生課堂之外網絡互動及交流的平颱，個人是無法使用這個平颱的。請讀者注意您購買的這個ISBN是不帶Access Code Card的。
具體描述
讀後感
評分
評分
評分
評分
用戶評價
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有