Brand Engagement 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

☆☆☆☆☆
简体网页||繁体网页

Ian Buckingham 作者

译者

2007-11 出版日期

256 页数

361.00元价格

丛书系列

9780230573062 图书编码

Brand Engagement 在线电子书图书标签:

喜欢 Brand Engagement 在线电子书的读者还喜欢

下载链接在页面底部

点击这里下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-23

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

Brand Engagement 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Brand Engagement 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Brand Engagement 在线电子书用户评价

评分☆☆☆☆☆

Brand Engagement 在线电子书著者简介

Brand Engagement 在线电子书图书目录

Brand Engagement 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Brand Engagement 在线电子书图书描述

在线阅读本书

The branding landscape is dominated by the marketers, the people who commission and make the adverts. In our consumer society, brands have become an obsession. But an often forgotten fact is that the people who make or break brands are the employees, the individuals within organizations who are committed to winning the brand war. Neglect the employees and risk brand disasters of the Barings scale or creeping brand death, a slow poisoning from within. The author debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies line managers are identified as the critical community in the war between brands. Management tomes on marketing abound, yet no definitive text exists that explores the importance and impact of a holistic approach to communications. This book addresses the balance, providing an accessible, edgy authenticity including a mix of anecdotal first person narrative and "scientific" method and form.

Brand Engagement 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!