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Values-based Service for Sustainable Business 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Bo Edvardsson 作者

Routledge

譯者

2008-12-11 出版日期

144 頁數

USD 95.00 價格

Hardcover

叢書系列

9780415458535 圖書編碼

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發表於2024-11-07

Values-based Service for Sustainable Business 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Values-based Service for Sustainable Business 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Values-based Service for Sustainable Business 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Values-based Service for Sustainable Business 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Values-based Service for Sustainable Business 在線電子書圖書描述

The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business. The authors provide an overview of the history of IKEA and the social and environmental perspectives that have acted as driving forces for creating economic value. They go on to develop values-based service thinking within the areas of service experience, service brand, and service leadership. The book concludes by comparing IKEA to other values-based service companies (such as Starbucks, H&M, and Body Shop); from these reflections, the book presents the key principles for a sustainable, values-based service business.

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