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Market-Driven Journalism: Let the Citizen Beware? 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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McManus, John H. 作者

译者

1994-4 出版日期

264 页数

$ 77.97 价格

丛书系列

9780803952539 图书编码

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Market-Driven Journalism: Let the Citizen Beware? 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Market-Driven Journalism: Let the Citizen Beware? 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Market-Driven Journalism: Let the Citizen Beware? 在线电子书图书描述

This is the first book to provide a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers, to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid-1980s, local television news tended to be viewed by journalists in other media as an inconsequential, market-driven medium. During the last decade, however, newspapers and network television have also found themselves to be prey to market forces as a consequence of increasing competition and a shrinking advertising market.

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