"Oil is the problem. Cars are the solution."

Those two simple sentences by authors lain Carson and Vijay V. Vaitheeswaran define the scope of this illuminating, important book.

We are living in the midst of a Great Awakening. People are seeking environmentally sound alternatives to Detroit's gas guzzlers. Oil companies, despite their billion-dollar profits, could be on the brink of extinction if they don't adapt. And citizens are supporting leaders who advocate new policies. Now ZOOM shows why and how geopolitical and economic forces are compelling the linked industries of oil and autos to change as never before. Based on years of research, it explains:

How Toyota became the world's largest automaker through innovation and superior performance

Why American politicians have, for decades, failed to address our energy issues and global warming-and how grassroots movements are making real reform possible

How these Green revolutionaries are creating new products powered by hydrogen, electricity, biofuels, and digital technology.

Discover a lucid and visionary look at what the future can be... ZOOM