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Breaking Up America 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Joseph Turow 作者

University Of Chicago Press

译者

1998-12-15 出版日期

242 页数

USD 21.00 价格

Paperback

丛书系列

9780226817507 图书编码

Breaking Up America 在线电子书图书标签: politics consumerism communication ORIGINAL-EDITION COMMUNICATION

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Breaking Up America 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Breaking Up America 在线电子书图书描述

A study of target marketing, this text exposes the advertising industry and its strategies for homing in on the American consumer. Combining analysis of contemporary practices with an historical perspective, it traces the shift that began in the mid-1970s when advertisers rejected mass marketing in favour of ever more aggressive target marketing. The text shows how advertisers feature America as a nation that is breaking up. The advertising and media industries have understood, and then responded to, the profound sense of division and self-absorption among Americans. It shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity and lifestyles.

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