A must for design aficionados, Outside Inside Out Inside Outside In is the defining publication on environmental graphic design, the hybrid professional specialism incorporating everything related to the public realm: building, cities, wayfinding, traffic signage, advertising, corporate identity and public information. Garry Emery leans towards design as a cultural act. He is interested in catching or arresting the public imagination through design, and in working towards design expression that makes its impact through transcending its necessary promotional or commercial orientation. Garry Emery, internationally celebrated designer and one of the few leading exponents of environmental graphic design worldwide, demonstrates theory into practice in works across the scale from building to entire cities.
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