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Brands and Branding 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Various 作者

Economist

译者

2003-11-27 出版日期

256 页数

375.0 价格

Hardcover

丛书系列

9781861976642 图书编码

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发表于2024-07-07

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Brands and Branding 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Brands and Branding 在线电子书图书描述

A serious look by a dozen well qualified academics and business consultants at the mysterious yet ubiquitous phenomenon of the commercial brand, which often seems to conjure value out of thin air. A brand can be the most valuable part of a company, even when the profitability of a company is questionable. Yet brand value can also be hugely volatile, as prone to the vagaries of public opinion as political reputations. And our emotional attachment as customers to brands provides conclusive proof that Economic Man is a far from rational animal. Detailed, thorough, definitive. One of the most authoritative studies to date, and certainly the one with the best brand for a business book, The Economist.

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