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Grapevine 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Dave Balter 作者

Portfolio Trade

譯者

2008-06-24 出版日期

224 頁數

105.00元價格

Paperback

叢書系列

9781591842286 圖書編碼

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發表於2024-11-24

Grapevine 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Grapevine 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Grapevine 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Grapevine 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Grapevine 在線電子書圖書描述

Word of mouth is an amazingly powerful force — but how does it really work? .

Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.

As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he’s figured out how to measure and harness word-of-mouth without corrupting it.

In Grapevine , Balter shows why honest feedback – about books, restaurants, gadgets, or anything else – is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from “buzz” and “viral marketing.”

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