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International Business with Companion Website with Gradetracker 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Alan M. Rugman 作者

Financial Times/ Prentice Hall

译者

2006-9 出版日期

664 页数

980.00元价格

平装

丛书系列

9781405840712 图书编码

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Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan- as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business.

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