The Fashion Designer Survival Guide, Revised and Expanded Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Mary Gehlhar 作者

Kaplan Publishing

译者

2008-7-1 出版日期

304 页数

USD 22.95 价格

Paperback

丛书系列

9781427797100 图书编码

The Fashion Designer Survival Guide, Revised and Expanded Edition 在线电子书图书标签: the survival guide fashion designer Marketing

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发表于2024-09-19

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The Fashion Designer Survival Guide, Revised and Expanded Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Fashion Designer Survival Guide, Revised and Expanded Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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The Fashion Designer Survival Guide, Revised and Expanded Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Fashion Designer Survival Guide, Revised and Expanded Edition 在线电子书图书描述

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of "The Fashion Designer Survival Guide" addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). "The Fashion Designer Survival Guide" provides the necessary tools to get a fashion line or label up and moving on the right track, including: * How to create a viable business plan* Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity* The best sources for fabric and materials * Navigating the pitfalls of production both at home and abroad* Marketing, branding, and getting the product into the stores and into the customer's closets* Romancing the press, dressing celebrities, and creative publicity techniques* Producing a runway show that will get results

The Fashion Designer Survival Guide, Revised and Expanded Edition 在线电子书下载 mobi epub pdf txt 在线电子书下载

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