Business Travel and Tourism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Business Travel and Tourism

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Swarbrooke, John; Horner, Susan 作者
译者
2001-9 出版日期
384 页数
343.00元 价格
丛书系列
9780750643924 图书编码

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发表于2024-12-25


Business Travel and Tourism 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Business Travel and Tourism 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Business Travel and Tourism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Business Travel and Tourism 在线电子书 图书描述

'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective.

With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including:

* The global business tourism market

* The design of business tourism facilities

* The role of the destination in business travel and tourism

* The social, economic, and environmental impacts of business tourism

* The ethical dimension of business tourism

* The marketing of business tourism products

* The impact of new technologies on the business tourism market

* How to organise successful conferences, exhibitions, and incentive travel packages

Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.

'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.

the first text to offer a comprehensive overview of the growing but neglected area of business tourism

an international perspective of business tourism

a wide range of up-to-date case studies and exercises - helping students to broaden and deepen their understanding of business tourism

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