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Strategic Planning for Public Relations

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Ronald D. Smith 作者
Routledge
譯者
2009-4-20 出版日期
456 頁數
USD 72.95 價格
Paperback
叢書系列
9780415994224 圖書編碼

Strategic Planning for Public Relations 在線電子書 圖書標籤: 公關  傳播學  Strategic  2012   


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Strategic Planning for Public Relations 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

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Strategic Planning for Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Strategic Planning for Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Strategic Planning for Public Relations 在線電子書 圖書描述

This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

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