TechnoBrands 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


TechnoBrands

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Chuck Pettis 作者
IUniverse
譯者
2001-07-01 出版日期
244 頁數
USD 21.95 價格
Paperback
叢書系列
9780595189939 圖書編碼

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TechnoBrands 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

TechnoBrands 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

TechnoBrands 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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TechnoBrands 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

TechnoBrands 在線電子書 圖書描述

The concept of branding began almost a century ago and many of today's most successful brands, such as "Kodak" and "Coca-Cola", date from this period. This book is about the growth and development of the world's most successful brands, how they started and their current position. It describes, on a brand-by-brand basis, what makes each brand a potent force and how each brand is differentiated from its rivals. Only the world's leading brands are represented here, among them "Kellogg's", "Coca Cola", "Vegimite", "Snow Brand" and "Kodak". They have been chosen by Interbrand Group plc, a leading branding consultancy, whose main criterion for selection has been the strength of the brands' identity. There is a section on international brands in which 150 leading brands are analyzed, followed by a section on national brands in which 20 leading brands from Australia, France, Italy, Japan, the UK and West Germany, and 30 from the USA are dealt with. Supplementary to this is a chapter on 20 leading brands from countries other than those listed above. The material which is presented in this volume is designed to provide the professional reader with ideas and insights on the operations of the branding business.

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