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Develop Your Marketing Skills (Creating Success) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ruth Gosnay 作者

Kogan Page

译者

2008-11-28 出版日期

176 页数

USD 17.95 价格

Paperback

丛书系列

9780749453954 图书编码

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Develop Your Marketing Skills (Creating Success) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Develop Your Marketing Skills (Creating Success) 在线电子书图书描述

The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allowsreaders to implement real changes to their organizations. Covering product management, market research, communications, and pricing perspectives, it gives insights into how theories and tools work in actual business scenarios. It also shows how to improve customer satisfaction, and it highlights timely issues such as sustainability. Summary pages at the end of each chapter contain questions and suggested activities.

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