Develop Your Marketing Skills (Creating Success)

Develop Your Marketing Skills (Creating Success) pdf epub mobi txt 电子书 下载 2025

出版者:Kogan Page
作者:Ruth Gosnay
出品人:
页数:176
译者:
出版时间:2008-11-28
价格:USD 17.95
装帧:Paperback
isbn号码:9780749453954
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图书标签:
  • finance 
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The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allowsreaders to implement real changes to their organizations. Covering product management, market research, communications, and pricing perspectives, it gives insights into how theories and tools work in actual business scenarios. It also shows how to improve customer satisfaction, and it highlights timely issues such as sustainability. Summary pages at the end of each chapter contain questions and suggested activities.

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