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Museum Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kevin Moore 作者

Routledge

译者

1994-11-17 出版日期

312 页数

USD 54.95 价格

Paperback

Leicester Readers in Museum Studies 丛书系列

9780415112796 图书编码

Museum Management 在线电子书图书标签: 博物馆

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Museum Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Museums and galleries in the 1990s face unprecedented changes and challenges. Cuts in public funding have pushed museums into the marketplace, where they must compete for visitors, market their "product" and generate their own income and sponsorship. Museums must develop more effective management and marketing, if they are to survive and prosper in to the next millenium. This text addresses: strategic management issues such as policy formulation; corporate planning; performance measurement; human resource management; financial management; and marketing. This volume acts as an introduction to the key issues, controversies and debates in the subject and should be useful reading for all students, museum managers and staff who need to keep up to date with developments in the field.

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