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Philip R. Cateora 作者

McGraw Hill Higher Education

译者

2008-12-01 出版日期

0 页数

USD 59.70 价格

Paperback

丛书系列

9780071288385 图书编码

International Marketing 在线电子书图书标签: Marketing

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International Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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International Marketing 在线电子书图书描述

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

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