Fusion for Profit 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Sharan Jagpal 作者

Oxford University Press, USA

譯者

2008-09-26 出版日期

640 頁數

USD 59.95 價格

Hardcover

叢書系列

9780195371055 圖書編碼

Fusion for Profit 在線電子書圖書標籤: 金融

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發表於2024-09-18

Fusion for Profit 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Fusion for Profit 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Fusion for Profit 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Fusion for Profit 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Fusion for Profit 在線電子書圖書描述

The corporate world is typically structured in silos. Managers urgently need to overcome this "silo" effect by fusing ideas across different functional areas in the firm. In Fusion for Profit, Sharan Jagpal, a well-known and highly respected multidisciplinary researcher and business consultant, explains in simple language using real-world examples how managers can use sophisticated concepts to fuse different functional areas in the firm, especially marketing and finance, to increase the firm's value. The author provides novel solutions to a wide range of complex business problems ranging from choosing pricing and bundling strategies, to positioning and messaging strategies, to measuring brand equity, to measuring advertising productivity in a mixed media plan including Internet advertising, to compensating a multiproduct sales force, to measuring the potential gains and risks from mergers and acquisitions. These concepts are illustrated using case studies from a variety of firms in different industries, including AT&T, Coca-Cola, Continental Airlines, General Electric, Home Depot, Southwest Airlines, and Verizon.

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