Richard Wiseman is Britain's only professor for the Public Understanding of Psychology and has an international reputation for his research into unusual areas including deception, luck, humour and the paranormal.He is the psychologist most frequently quoted by the British media and his research has been featured on over 150 television programmes in the UK.He is regularly heard on Radio 4 and feature articles about his work have appeared prominently throughout the national press.

理查德·懷斯曼教授具有“英國大眾心理學傳播第一教授”的頭銜，他在包括欺騙，運氣，幽默和超自然等不尋常領域的研究享譽國際，他是英國媒體最常引用的心理學傢，他的研究在英國超過150個電視節目上播齣。他定期齣現在英國廣播公司第四電颱做節目，有關他工作的專題報道更是頻頻齣現在英國整個國傢的各大齣版社和報刊雜誌上。

Ever wondered why bad musicians always win the Eurovision Song Contest, or how incompetent politicians get elected? You need some Quirkology in your life. While other scientists beaver away on obvious problems, Richard Wiseman has been busy uncovering the secret ingredients of charisma, exploring how our personalities are shaped by when we are born and examining why people usually miss the obvious signs of their partner's infidelity. Using scientific methods to investigate offbeat topics that interest the general public as well as the scientific community, "Quirkology" brings a new understanding to the backwaters of the human mind and takes us to places where mainstream scientists fear to tread. Comparable to "Freakonomics", but British, far more populist, and a lot funnier. The findings include: How does your surname influence your life? What does the way you walk reveal about your personality? Why should women have men write their personal ads? What is the funniest joke in the world?