Image and Brand Transfer in the Service Industry 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Sigrid Uray 作者

VDM Verlag Dr. Müller

譯者

2008-11-27 出版日期

148 頁數

USD 76.00 價格

Paperback

叢書系列

9783639101164 圖書編碼

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Image and Brand Transfer in the Service Industry 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Image and Brand Transfer in the Service Industry 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Image and Brand Transfer in the Service Industry 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Image and Brand Transfer in the Service Industry 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Image and Brand Transfer in the Service Industry 在線電子書圖書描述

Its brand and image have always been a core interest of a market-oriented company. It is important to define and maintain a company's competitive advantages in order to achieve superior results. It has become more and more difficult for companies to position their brands and to defend this positioning on the long run. A company must decide on the effective use of its resources to build up a strong brand. The brand name definitely is the core of a brand and shall create brand consciousness and brand loyalty. This applies especially for service companies where brands symbolise quality and continuity. Service quality must be considered as the basis of the competitive ability of a firm; core competencies have to be pointed out and the brand name must be fixed in the customers' minds. In this work it shall be illustrated how a service company can define its success factors and core competencies and how to make use of its resources and abilities in order to expand its business and transfer its brand image successfully.

Image and Brand Transfer in the Service Industry 在線電子書下載 mobi epub pdf txt 在線電子書下載

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