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Nick Souter has spent his life in the creative business. He trained as a graphic designer and photographer before joining J. Walter Thompson as an art director, and then Leo Burnett as Creative Director of their London office. In 2005 he joined 6 Degrees Communications, where he promotes creativity in all walks of business life. Breakthrough Thinking is a software manual for your mind. Itâs designed to âupgradeâ your current system for conceiving ideas. In other words, it teaches you how to think more creatively. No-one has ever discovered or invented a creative process. Itâs a conundrum. If there were a process, it wouldnât be creative because it would always lead to the predictable. Nevertheless, there are processes that can lead to a greater chance of reaching inspiration. We donât have to sit and idly wait for our muse, or chew our fingernails in anxiety. There are mental paths that can take us closer to that sudden flash of insight that comes when we see the problem from a fresh perspective. Breakthrough Thinking is based on recent advances in our understanding of cognitive processes, yet it presents the material in a way that is fun, practical and easy to understand. Itâs also highly interactive â with lessons, tests, puzzles and visual riddles that demonstrate the techniques it can help you develop. In addition, thereâs an Breakthrough Thinking CD-ROM that contains 4 creative thinking tools.
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