In-House Design in Practice is be a practical manual for in-house designers. It's a resource for (often frustrated) professionals working in-house for many different kinds and sizes of companies. Through practical advice and inspirational examples of in-house designers who have met familiar challenges, readers will gain knowledge on building a design-centric company; gaining the respect and understanding of peers; resource management; project managment; negotiating the in-house system; building design relationships inside and outside of the organization; linking creatively with business strategies; presentation skills; selling ideas up the food chain; winning executive buy-in and much more.
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