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Yuengling 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Mark A. Noon 作者

McFarland

译者

2007-10-17 出版日期

231 页数

USD 29.95 价格

Paperback

丛书系列

9780786437580 图书编码

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发表于2024-07-07

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Yuengling 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Yuengling 在线电子书图书描述

Kick back, relax, and crack open a cool history of Yuengling and Son, Inc., America's oldest brewery. It begins with the brewery's founding in 1829 by German immigrant D.G. Yuengling, who saw an opportunity in the region's growing, beer-loving immigrant population. Subsequent chapters follow the brewery into the age of bottled beer and advertising; through the dark days of Prohibition; the age of consolidation, when a few big names swallowed up or buried most regional brews; and into the age of microbrews, when consumers turned away from bland brands in search of a beer with character, leading to Yuengling's resurgence on the national scene. An epilogue gauges the company's current status and immediate future, and a chronology lists key events in the brewery's existence. Notes and copious illustrations supplement this history, which also includes a list of reference works, and an index.

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