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Ratneshwar, S.; Mick, David Glen; 作者

Routledge

译者

2005-09-26 出版日期

378 页数

USD 175.00 价格

Hardcover

丛书系列

9780415341936 图书编码

Inside Consumption 在线电子书图书标签: 社會商業傳播

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发表于2024-11-07

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Inside Consumption 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Inside Consumption 在线电子书图书描述

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: 'why?'. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.

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