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Jean-Philippe Deschamps 作者

Harvard Business School Press

译者

1995-03 出版日期

480 页数

USD 29.95 价格

Hardcover

丛书系列

9780875843414 图书编码

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发表于2024-09-20

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Product Juggernauts 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R & D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups - employees, customers, and owners. They first identify seven core competencies of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshaling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.

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