Using the groundbreaking formula they introduced in their book Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean, Karen Berman and Joe Knight present the essentials of finance specifically for entrepreneurial managers.
Drawing on their work training tens of thousands of people at leading organizations worldwide, the authors provide a deep understanding of the basics of financial management and measurement, along with hands-on activities to practice what you are reading. You'll discover:
Why the assumptions behind financial data matter
What income statements, balance sheets, and cash flow statements really reveal
How to use ratios to assess your venture's financial health
How to calculate return on your investments in your enterprise
Ways to use financial information to do your own job better
How to instill financial intelligence throughout your team
具体描述
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创业课上的reading， 创业必备的财务知识
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