Advertising on the Internet (Second Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Neil Barrett Ph.D. 作者

Kogan Page

译者

2000-07 出版日期

160 页数

USD 34.95 价格

Paperback

丛书系列

9780749431235 图书编码

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Advertising on the Internet (Second Edition) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Advertising on the Internet (Second Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Advertising on the Internet (Second Edition) 在线电子书图书描述

The Internet reaches millions of people every minute. It provides ready access to a wealthy consumer market with considerable purchasing power. However, many companies remain sceptical about its viability as a sales and marketing tool, or they are aware of the possibilities but unable to fully exploit them. This new edition of Advertising on the Internet aims to dispel some of the myths that have sprung up around Internet advertising, and in doing so shows you how to make the most of this vital avenue of promotion. It examines and demystifies the fascinating and potentially lucrative venture of using the World Wide Web to deliver advertising messages by explaining: how to adapt your advertising message to the Web; how to lead customers to your site; what banner advertisements are; what click-through rates are; the different types of advertisements possible. Advertising on the Internet tackles the fundamental issues of the subject in an accessible style. It will guide you to put in place a strong and durable advertising strategy for the Internet that will lead to commercial success.

Advertising on the Internet (Second Edition) 在线电子书下载 mobi epub pdf txt 在线电子书下载

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