Marketing in Local Government (Managing local government) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kristin Beuret 作者

Financial Times Prentice Hall

译者

1998-04-17 出版日期

162 页数

USD 32.95 价格

Paperback

丛书系列

9780273626169 图书编码

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Marketing in Local Government (Managing local government) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This book examines the contradictory outcomes of the exposure of the public sector to competitive forces. Posing and discussing many questions, the relationship between competition, the marketing approach, consumers and citizens is reviewed. Marketing, Competition and the Public Sector will help you to: * understand the issues raised by the introduction of market forces into the public sector * identify the major threats and opportunities of operating in a competitive environment * discover how a customer driven culture can be developed * learn from practical examples drawn from across the public sector

Marketing in Local Government (Managing local government) 在线电子书下载 mobi epub pdf txt 在线电子书下载

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