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Cotton's Renaissance 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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George David Smith 作者

Cambridge University Press

译者

2001-9-17 出版日期

362 页数

USD 55.00 价格

Hardcover

丛书系列

9780521808279 图书编码

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发表于2025-06-04

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Cotton's Renaissance 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Originally published in 2001, Cotton's Renaissance is an analytical and interpretive history of the responses of US cotton growers to problems of supply and demand, and of the unique public-private organization they founded to help them grow, compete, and survive in an increasingly competitive marketplace. It is a story of how cotton growers learned, after more than a century and a half of trying to manage supply, that they could actually influence demand for their commodity. The impact of that company, Cotton Incorporated, on the markets for cotton was a remarkable achievement in organizational entrepreneurship. In its 'total marketing' effort to rebuild cotton's market share, it has fostered substantial scientific, technological, and managerial improvements in the quality and performance of cotton. In doing so, it has enhanced the efficiency of not only the farmers who grow cotton, but also those who transform it into consumer goods.

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