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Marketing for Hospitality & Tourism 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Philip Kotler 作者

Prentice Hall

译者

2009-5-10 出版日期

720 页数

USD 128.80 价格

Hardcover

丛书系列

9780135045596 图书编码

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发表于2024-11-10

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Marketing for Hospitality & Tourism 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing for Hospitality & Tourism 在线电子书图书描述

THE most widely used Hospitality marketing book–this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing. For those with careers in hospitality, hotel, restaurant or tourism customer service or marketing.

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