Communication research methods 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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G.M. du Plooy 作者

Juta Academic

译者

1995 出版日期

0 页数

0 价格

丛书系列

9780702134463 图书编码

Communication research methods 在线电子书图书标签: 研究方法传播学

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发表于2024-11-23

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Communication research methods 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This publication aims to introduce undergraduate students to the research practices of communication science, with the emphasis on fundamental and basic research. The course book is written with the following general teaching objectives in mind: to explain and illustrate why certain research approaches, methods and techniques are suitable for particular communication research and not for others; to explain and illustrate how a particular method can be applied in communication research, including the steps followed during the research process; to explain the requirements of sampling and measurements; to convey the relevance of ethical issues involved in communication research, such as a need for integrity and honesty; and to outline and discuss an academic grounding for basic communication research in historical terms and in terms of the requirements that can be applied to evaluate the contributions and limitations of our own research and the research reported by other communication scholars.

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