Advertising and New Media 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Christ Spurgeon 作者

Routledge

譯者

2007-12-26 出版日期

144 頁數

USD 120.00 價格

Hardcover

叢書系列

9780415430340 圖書編碼

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發表於2024-11-28

Advertising and New Media 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Advertising and New Media 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Advertising and New Media 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Advertising and New Media 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Advertising and New Media 在線電子書圖書描述

This clear and comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, "Advertising and New Media" critically evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. With an international focus, this book includes: case studies and examples of advertising campaigns and media that illustrate the impact of new media consumers on advertising practices, tables and figures that support differentiated analyses of the impact of changing media consumption patterns on mass media, quotes from interviews with industry practitioners that provide first hand insights on the impact of new media on advertising. Examples are drawn from the USA, the UK, Europe, China and Australia to provide a thorough and well-balanced assessment and the implications of these trends for the future of advertising.

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