Attitudes 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Attitudes

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Petty, Richard E. 作者
Psychology Press
译者
2008-10-09 出版日期
304 页数
USD 75.00 价格
Hardcover
丛书系列
9780805858457 图书编码

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Attitudes 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Attitudes 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Attitudes 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people's attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Despite the fact that there is no monolithic point of view with respect to implicit attitudes or measures, this book proves informative in capturing the exciting developments that have taken place over the past decade in the study of attitudes, and point the way for future exploration. Although researchers in the field have long used physiological measures, more sophisticated approaches have now been developed that rely on brain imaging techniques to examine evaluative processes. This book addresses all of these new techniques, as well as the new wave of implicit measures and the contribution they have made to understanding attitudes and attitude change. This volume will be an essential resource for students and researchers in social psychology with an interest in the core topic of attitudes.

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