Entertainment-Education 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Singhal, Arvind; Rogers, Everett M.; Singhal 作者

译者

1999-7 出版日期

280 页数

$ 59.83 价格

丛书系列

9780805833508 图书编码

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发表于2025-03-04

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Entertainment-Education 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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Entertainment-Education 在线电子书图书描述

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

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