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Focus Groups 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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2000-4 出版日期

320 页数

$ 127.69 价格

丛书系列

9780761920700 图书编码

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发表于2025-01-09

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Focus Groups 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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'I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit' - British Journal of Education Technology The Third Edition of the 'standard' for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.

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